Apr 2024



duration
2 days
team
2 designers
my role
Designer
skills
Product Design
Figma
UI Design
Competitive Analysis

the product
A digital space where you create chapters for your life — and within those you create pages annotated with events that have occurred, big or small.
CreateSC 2025
Define
Define problem statement and user needs
Create a vision borad and brainstorm how the tangible experience of writing in a journal could be digitized
Ideate
Design
Constructing user flow, wireframing, design, creating design system & components, and enhancing interactions through prototyping
Testing the prototype, refining the wireframes, and finalizing the screens.
Testing
With a large variety of journaling apps out there, we decided to conduct a quick competitive analysis to see how we could emphasize the unique features for our InTheMargins.


After conducting our competitive analysis, we decided to create a unique UI design for InTheMargins, emphasizing replicating and enhancing the feel of writing in a physical journal.
features

Homepage - the user's life chapters

A journal entry
We drew our inspiration for the app's visuals from the ways that people keep real journals.

Landing page:
gives the feel of a physcial journal.
dragging on the "strap" simulates opening a physical journal.

Homepage
pages are "pinned" to the board and the user can drag the chapters around.

Journal page:
when the user opens a chapter, they can:
view entries
edit entries
swipe to read their margin notes
drag stickers around
flip to other entries

Peeling a sticker:
When a user creates a new entry, they can choose stickers. The concept behind this part of the app is for the user to "peel" the sticker before "pasting" it on their entry. This makes the process of decorating their journal feel more real and tangible!

A reminder of happy events that the user recorded, allowing them to revisit past moments.


Selecting a minor event, to recording it as a margin note where the user can
add audio/video,
add an image,
and select whether they want to be reminded of this event later on.
InTheMargins is essentially an artifact of the user's identity.
We wanted InTheMargins to be a time capsule where users can store their memories and thoughts that they can later on revisit, and employ scrapbooking as a device to spruce up their journal entries.
Allow users to share chapters with loved ones
Track emotional trends over time
Allow users to associate songs with chapters
Allows users to set their own
And an AI agent that takes the user through a visual journey of their chapters!






